Jessica Alba’s The Honest Co. Settles ‘Natural’ Labeling Class Action

Aug 7th 2023

Jessica Alba’s The Honest Co. Inc. has reportedly agreed to pay $7.35 million to settle four class action lawsuits accusing it of falsely marketing its products as “all natural.”

According to the Honest natural products class action lawsuits, Honest represents that many of its products are “natural,” “all natural,” “naturally derived,” “plant-based,” and/or that they contain “no harsh chemicals, ever!” In addition, the product labels contain imagery to “communicate a false message to consumers” about the products, the settlement documents state.

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